The reason I've been so quiet in 2009 was because I've started doing something and it made me work A LOT. One of such endeavors is a campaign named Streaming Seoul 2009 (currently running until Dec 31st).
I'm not sure how much you can infer from the picture above; but yes, this is a campaign open to everyone to upload a "video" about Seoul. In short, Streaming Seoul 2009 is a video contest campaign run by Seoul Metropolitan Gov't in order to promote Seoul to the rest of the world.
As we've been planning for the campaign, our goal was to make it as natural as possible to non-Koreans. The participants can come from all the world--China, Japan, English-speaking countries, and all other. Obviously, execution is always a different story and the output so far hasn't completely satisfied us insatiable planners. (wasn't it me who mentioned something about Korean people working too much? haha)
More than anything, here in my blog, I'd like to introduce some of the "cool" or "oh that's right" points we were trying to bring into existence during the course of preparation. Below are the summary and some points about the campaign. The campaign really comes with a plethora of awards, so I'd personally recommend you all to join. For me, this is the video I made to enter the contest. Quite simple, isn't it? ;)
I'd also like to ask you guys not only to participate in the event but also to spread the word around. I've already asked some other bloggers to introduce the campaign to others, if possible. (it wasn't an easy thing to do!) Of course, don't hesitate to give me any honest feedback about the campaign.
Again, the site is http://www.streamingseoul.net
Hope to see you all there :)
Title: Streaming Seoul 2009 Video Contest
Overview
- Seoul is running a campaign for promoting Seoul across the globe through videos. The campaign is for non-Koreans who are fascinated with Korean culture and also Seoul. All contestants have to do is to produce a movie clip that's about 1-3 min long and upload them to the site.
- While many think Asian governments are typically slow with proceeding with advanced digital marketing methods, Seoul is audacious enough to go for a mass-scale video contest in Streaming Seoul contest.
Remember
- Seoul, dubbed as the digital capital of the world, finally dives into a real digital marketing, where people from everywhere can participate.
- There are lots of of opportunities for everyone to get involved; the topic could be anything about Seoul: your Seoul stories, picture slideshows, Seoul songs, etc.
- The campaign comes with lots of awards up to 10,000,000 KRW for grand prize, 2,000,000 KRW for 2nd place, and 10,000 KRW for everyone who's submitted a video at all.
- The campaign is a very positive sign, given the fact that this is the very first mass-scale attempt by a gov't body for promoting Seoul online voluntarily
- It always feels good to get involved with a campaign that will promote a city you love to the rest of the world.
- Videos uploaded to streamingseoul.net all go to Youtube through OpenAPI! How outrageous!
