Disclaimer: I've been involved with the global marketing project for Springnote (as I mentioned here), so this post has quite a bit of marketing message in it. :)
As much as blogs and SNSs have been considered the core of Web 2.0, we haven't been diligently discussing the importance and the impact of wikis on the Web world. Think about it. Which one do you think is bigger? Wordpress or Wikipedia? In fact, Wikipedia is now so big that Google decided to create its own in Knol. (Of course, blogging is big and Google wants to do better by buying TNC--or at least I hope so
) As you can see from the chart above, the need for wikis have gone way beyond that for blogs. Quite astonishing, isn't it?
Anyhow, the wiki market has been growing huge in the Asia-Pacific region. The chart tells us that the top queries for wiki are coming from none other than Japan, Singapore, and Australia. Quite astonishing, isn't it?
Springnote has been the lone Asian service in the wiki market, to my knowledge. It has positioned itself as a hybrid of a note-taking application and a wiki. The English version was launched less than a year ago, and it's already been covered by some major media entities, such as LifeHacker, ReadWriteWeb, and Mashable. In fact, I'm the one behind the official Springnote blog; you can probably tell how similar the tones of TechnoKimchi and the Springnote blog are to each other :)
Anyhow, (not because I'm the marketer but), Springnote really is an excellent service.
(click on the picture to see it full size)
As much as blogs and SNSs have been considered the core of Web 2.0, we haven't been diligently discussing the importance and the impact of wikis on the Web world. Think about it. Which one do you think is bigger? Wordpress or Wikipedia? In fact, Wikipedia is now so big that Google decided to create its own in Knol. (Of course, blogging is big and Google wants to do better by buying TNC--or at least I hope so
) As you can see from the chart above, the need for wikis have gone way beyond that for blogs. Quite astonishing, isn't it?Anyhow, the wiki market has been growing huge in the Asia-Pacific region. The chart tells us that the top queries for wiki are coming from none other than Japan, Singapore, and Australia. Quite astonishing, isn't it?
Anyhow, (not because I'm the marketer but), Springnote really is an excellent service.
- It's a FREE Web application, making it accessible from anywhere,
- comes with 2 GB of file storage and unlimited amount of texts
- provides collaborative features by giving edit/view rights to the selected only
- supports great tech stuff, like Open ID Authentication, Open APIs, and XHTML.
How "Excellent" is it? If you guys can remember for a moment that I'm the first known full-time blogger in Korea running a network of blogs, Springnote is basically my CMS (Content Management System). I host many of my attachments and images in Springnote and even write most of my blogs in Springnote and port them to each blog.
Springnote just went through a major upgrade few hours ago, making it even a better serivce. It now comes with a view mode, designed for better content consumption and a better collaborative environment. You can learn more about the upgrade here.
So I strongly urge you guys to check it out. For one, you guys will be supporting a Web 2.0 application from Asia, but for two, you'll probably just purely love the application. (and for three, help me be a better marketer as well. ;) )
As for Japan, Singapore, and Australia beating US, UK, Canada in their search for wikis, maybe some of you guys can give me feedback on how it's happening and if there's any internal market growing in your region.
Like an experienced marketer, I'm gonna wrap this post with this: "This is your Springnote day!". Ok, I admit that was weak, but you get the point. :)
Springnote just went through a major upgrade few hours ago, making it even a better serivce. It now comes with a view mode, designed for better content consumption and a better collaborative environment. You can learn more about the upgrade here.
So I strongly urge you guys to check it out. For one, you guys will be supporting a Web 2.0 application from Asia, but for two, you'll probably just purely love the application. (and for three, help me be a better marketer as well. ;) )
As for Japan, Singapore, and Australia beating US, UK, Canada in their search for wikis, maybe some of you guys can give me feedback on how it's happening and if there's any internal market growing in your region.
Like an experienced marketer, I'm gonna wrap this post with this: "This is your Springnote day!". Ok, I admit that was weak, but you get the point. :)
brought to you by
