'Wiki'에 해당되는 글 2건
What does it mean that you are located in Asia and you offer global services?
(This post is cross-posted on Springnotes and also a re-writing of my previous post on Springnote and the Asian wiki market.)
I understand there are many of you guys that are located in the Asia/Pan-Pacific region and that are aiming for global markets. I'd assume your primary language for the service offering is probably English.
So I'd love to hear from you guys: What are the advantages and disadvantages of being physically located in Asia and going global (or Western for that matter?)
I guess another question would be if a service like Springnote is offered in Chinese, what's the chance of that doubling the market?
Wikis on the rise in Asia
Springnote is based in Korea. It has multi-language offerings in
Korean, English, and Japanese. (We're planning to expand the language
set in the near future!)
A question that naturally follows is this: "Why Asia? Do you think
you can ever invade the invincible U.S. market while based in Korea?
Stop dreaming!" Well, let me walk you through one step at a time to
show what's really going on.
(click here for a larger view of the chart)
As a starter, needs for wikis are soaring higher than ever. If you
study the search trend on Google, as shown in the charge above, there
are far more queries for the word "wiki" than "blog ", i.e. Internet
users are willing to learn more about wikis than blogs.
However, what's even more surprising is that most of those queries
are indeed coming from many Asian and pan-Pacifc countries, such as
Singapore, Japan, Hong Kong, and Australia. That means 1) we've got an
astonishingly fast growing market in wikis, and 2) the market belongs
to Asia. That seems to be a great business opportunity right there,
doesn't it?
For example, Springnote, the sole online wiki service in Asia,
gathers many users from around the world through its English and
Japanese service offerings. A great number of them indeed come from
China, Singapore, Japan, and Australia, in addition to many from the
U.S., U.K., Germany and Canada (We spotted an Swedish team today!)
Openmaru, the maker behind Springnote, is located in Seoul, Korea,
garnering a huge opportunity to explore the market here just by being
local, i.e. Asian. While it's a service aiming for global
presence, it's been so lucky to enjoy a success in Asia that could not
easily come with many companies from the West .
The Web 2.0 revolution didn't stop in the Silicon Valley. It's
spreading throughout the entire globe. Do you want to be global or
local? It's a very important question any business development people
should be asking themselves every single day. After all, the Internet
increasingly blurring the boundaries bewteen countries, or even
continents. :)
brought to you by
Wikis in the Asian market? Check out Springnote.com!
(click on the picture to see it full size)
As much as blogs and SNSs have been considered the core of Web 2.0, we haven't been diligently discussing the importance and the impact of wikis on the Web world. Think about it. Which one do you think is bigger? Wordpress or Wikipedia? In fact, Wikipedia is now so big that Google decided to create its own in Knol. (Of course, blogging is big and Google wants to do better by buying TNC--or at least I hope so
) As you can see from the chart above, the need for wikis have gone way beyond that for blogs. Quite astonishing, isn't it?Anyhow, the wiki market has been growing huge in the Asia-Pacific region. The chart tells us that the top queries for wiki are coming from none other than Japan, Singapore, and Australia. Quite astonishing, isn't it?
Anyhow, (not because I'm the marketer but), Springnote really is an excellent service.
- It's a FREE Web application, making it accessible from anywhere,
- comes with 2 GB of file storage and unlimited amount of texts
- provides collaborative features by giving edit/view rights to the selected only
- supports great tech stuff, like Open ID Authentication, Open APIs, and XHTML.
Springnote just went through a major upgrade few hours ago, making it even a better serivce. It now comes with a view mode, designed for better content consumption and a better collaborative environment. You can learn more about the upgrade here.
So I strongly urge you guys to check it out. For one, you guys will be supporting a Web 2.0 application from Asia, but for two, you'll probably just purely love the application. (and for three, help me be a better marketer as well. ;) )
As for Japan, Singapore, and Australia beating US, UK, Canada in their search for wikis, maybe some of you guys can give me feedback on how it's happening and if there's any internal market growing in your region.
Like an experienced marketer, I'm gonna wrap this post with this: "This is your Springnote day!". Ok, I admit that was weak, but you get the point. :)
Prev