'search engine'에 해당되는 글 1건
- 2007/08/10 The power of Naver
If you're keen on Web 2.0 and what the Web is like in Korea, you already probably know that at some point, I'll talk about Naver and the future of Google Korea at length. You just have to. Naver is known to own over 80% of Korean search market. But I never really experienced the power of Naver firsthand.
Until today.
I checked the referrers to my blog and saw a whole lot of traffic being directed from Naver blog search. I was basically like, "What? For what?
The key search term that led the traffic to TechnoKimchi was "What goes around". The search would land at the article I wrote few days ago called "What goes around comes around." It happens that "What comes around" is a title of a song by Justin Timberlake. Apparently many Korean Web users love the song.
Here's the list of search terms for my blog.
And here's the snapshot of Naver search results on "What goes around".
Search engines are so crazy. I was able to attend the Search Engine Strategies Conference in New York back in April. And trust me, it was HUMONGEST. It had 3 floors of booths. At the core were the search giants--Google, Yahoo, MSN, and Ask. On the side were some other little search candidates like Looksmart and Hakia. And the rest--the "majority" might actually be a better term here--were search engine optimization companies. They would help you get the most ROI on search engines and search marketing. Indeed, there was a huge amount of money going around. If the online advertisement market alone is projected to pass the TV ads market within next few years, this is so obvious. And scary.
Due to a complete different Web dynamics in Korea, very very different SEO strategies are applied here. But that deserves another series of posts, so I'll just leave you at this for now.
Some video clips from the Search Engine Strategies Conference (I talk in Korean in these videos as I go up each floor):
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Until today.
I checked the referrers to my blog and saw a whole lot of traffic being directed from Naver blog search. I was basically like, "What? For what?
The key search term that led the traffic to TechnoKimchi was "What goes around". The search would land at the article I wrote few days ago called "What goes around comes around." It happens that "What comes around" is a title of a song by Justin Timberlake. Apparently many Korean Web users love the song.
Here's the list of search terms for my blog.
And here's the snapshot of Naver search results on "What goes around".
Search engines are so crazy. I was able to attend the Search Engine Strategies Conference in New York back in April. And trust me, it was HUMONGEST. It had 3 floors of booths. At the core were the search giants--Google, Yahoo, MSN, and Ask. On the side were some other little search candidates like Looksmart and Hakia. And the rest--the "majority" might actually be a better term here--were search engine optimization companies. They would help you get the most ROI on search engines and search marketing. Indeed, there was a huge amount of money going around. If the online advertisement market alone is projected to pass the TV ads market within next few years, this is so obvious. And scary.
Due to a complete different Web dynamics in Korea, very very different SEO strategies are applied here. But that deserves another series of posts, so I'll just leave you at this for now.
Some video clips from the Search Engine Strategies Conference (I talk in Korean in these videos as I go up each floor):
brought to you by
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